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Data Analytics

Data Analytics is the systematic process of examining raw data to uncover patterns, trends, and valuable insights that can drive informed decision-making. It blends statistical methods, computational tools, and domain expertise to transform vast and complex datasets into actionable knowledge. As the volume of data generated by businesses, industries, and everyday life continues to grow, data analytics has become a cornerstone of innovation and competitiveness.

At the Academy of Technology (AOT), research in Data Analytics focuses on developing efficient algorithms, scalable data processing systems, and advanced visualization techniques. Faculty and students work on descriptive analytics to summarize past data, diagnostic analytics to determine causes, predictive analytics to forecast future trends, and prescriptive analytics to recommend optimal actions. The research integrates traditional statistical analysis with modern machine learning and big data technologies such as Hadoop, Spark, and cloud-based platforms. Applications of AOT’s data analytics research are wide-ranging. In business, analytics helps improve customer engagement, optimize marketing strategies, and streamline operations. In healthcare, it supports patient diagnosis, treatment effectiveness analysis, and hospital resource planning. In engineering, analytics aids in predictive maintenance, quality control, and performance optimization. Environmental applications include climate modeling, energy consumption analysis, and pollution monitoring. AOT places particular emphasis on handling high-dimensional and unstructured data such as text, images, and sensor streams. Research also addresses critical issues like data privacy, security, and ethical use, ensuring that analytical solutions are trustworthy and compliant with regulations.

With access to state-of-the-art computing resources, real-world datasets, and interdisciplinary collaborations, AOT provides students with practical exposure to data analytics tools and techniques. This hands-on training equips graduates with the expertise to solve complex problems and contribute meaningfully to data-driven industries. Looking forward, AOT aims to expand its research into real-time analytics, AI-enhanced analytics, and edge computing, enabling faster and more intelligent decision-making.

Researchers:

  • Dr. Partha Ghosh (CSE Department)
  • Dr. Nayan Ranjan Das (CSE Department)
  • Dr. Oendrila Samanta (CSE Department)

Projects:

  • Forecasting Future Sales with Customer Feedback and Sentiment Analysis
  • Efficient Skyline Computation Using Taxicab Geometry for High-Dimensional Business Applications
  • A Framework for Real-Time Business Intelligence Using Virtual Data Warehousing
  • Real-Time Health Analytics and Blood Supply Optimization Using Wearable and Lifestyle Data
  • Intelligent Dropout Prediction Using Data-Driven Models for Early Student Intervention
  • Innovative Applications of Data Analytics in Sports, Healthcare, Agriculture and Career Recommendation Systems
  • Sales Forecasting of Overrated Products: Fine Tuning of Customer’s Rating by Integrating Sentiment Analysis

Problem Description: Traditional forecasting models for both sales and stock markets often rely heavily on historical numerical data, frequently overlooking dynamic and non-quantifiable factors such as customer or investor sentiment. In today’s digital era, sources like customer reviews, social media comments, and online feedback provide valuable insights into public perception of products and market movements. However, integrating such unstructured sentiment data into predictive models remains a considerable challenge. This research aims to develop a robust machine learning framework that incorporates sentiment analysis of user-generated content to enhance the accuracy and adaptability of both sales and stock market forecasting. 

Focus of Research:

  • Develop precise sales and stock forecasting models.
  • Sentiment Analysis of Customer.
  • Identify how customer sentiment affects sales and stock forecasting.

Publications:

  • Partha Ghosh, Subhashis Das, Subhankar Roy, Ankur Bhattacharjee, Agostino Cortesi, Soumya Sen, SentiTSMixer: A Specific Model for Sales Forecasting Using Sentiment Analysis of Customer, IEEE Access, Volume 13, ISSN: 2169-3536, 2025. https://doi.org/10.1109/ACCESS.2025.3570080
  • Partha Ghosh, Oendrila Samanta, Takaaki Goto, Soumya Sen, Sales Forecasting of Overrated Products: Fine Tuning of Customer’s Rating by Integrating Sentiment Analysis, IEEE Access, Volume 12, ISSN: 2169-3536, 2024.  https://doi.org/10.1109/ACCESS.2024.3402133
  • Partha Ghosh, Deep Sadhu, Jyotsna Kumar Mandal, N.C.Debnath, Soumya Sen, RHProphet: An Enhanced Sales Forecasting Model, International Journal of Computers and Their Applications, Volume 28, No. 4, 2021. https://isca-hq.org/isca.php?p=2021volume2804  
  • Anjan Dutta, Giridhar Maji, Partha Ghosh, Takaaki Goto, Soumya Sen, Lagged Co-movement Prediction of Sectoral Indices in Stock Market using Frequent Itemset Mining, Accepted for Publication in the 24th IEEE/ACIS International Conference on Software Engineering, Management and Applications (SERA 2025) May 29-31, 2025, Las Vegas, USA.
  • Mouli Majilya, Giridhar Maji, Partha Ghosh, Soumya Sen, Online Retail Customer Segmentation Using RFM Quantiles and Clustering Technique, 4th International Conference on Computer, Communication, Control & Information Technology (C3IT), 28-29th Sep. 2024, India. https://doi.org/10.1109/C3IT60531.2024.10829407
  • Partha Ghosh, Subhranil Som, Soumya Sen, Business Intelligence Development by Analysing Customer Sentiment, IEEE International Conference on Reliability, Infocom Technologies and Optimization (ICRITO 2018), August 29-31, 2018, Noida, India, https://doi.org/10.1109/ICRITO.2018.8748517 

Student Projects:

Title: A Hybrid Framework For Sales Prediction Using Sentiment Analysis And LSTM With SHAP Explainability

Students: Supratik Dey, Rahul Kumar, Rohit Banik Mazumder, Mridul Kumar, Riyaj Mondal

Supervisor: Dr. Partha Ghosh (CSE Department)

Year: 2025

Problem Description: Skyline queries help in multi-criteria decision-making by identifying optimal options without predefined scoring. However, existing methods struggle with efficiency and scalability in high-dimensional, large-scale data. The aim is to develop a computationally efficient skyline algorithm across multiple dimensions, supporting applications like recommendations and investment analysis. While Euclidean distance is commonly used, it falls short in structured urban data contexts. Taxicab geometry, which models grid-based distances, offers a more realistic alternative. Thus, this work explores skyline analysis using taxicab distance to improve decision-making in real-world scenarios like logistics, urban planning, and route optimization with enhanced accuracy and performance.

Focus of Research:

  • Create efficient skyline algorithms for high-dimensional data. 
  • Apply taxicab geometry in skyline analysis for structured environments.

Publications:

  • Partha Ghosh, Soumya Sen, Agostino Cortesi, Skyline Computation over Multiple Points and Dimensions, Innovations in Systems and Software Engineering, Springer, Volume 17, Issue 2, 2021. https://link.springer.com/article/10.1007/s11334-020-00376-1.
  • Partha Ghosh, Ankit Kumar, Prateek Sinha, Shreechandra Neogy, Sujal Das, Tamal Tapas Ghosh, Takaaki Goto, Soumya Sen, Mood-Based Personalized Tourism Recommendation System Using Sentiment Analysis, Accepted for publication in 29th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD2025-Summer I), 2025, Busan, South Korea.
  • Leena Jana Ghosh, Takaaki Goto, Subhankar Roy, Subhashis Das, Mainak Sen, Partha Ghosh, Applying skyline operator and taxicab geometry to identify optimal locations for establishing business properties, 37th International Conference on Computer Applications in Industry and Engineering (CAINE 2024), October 21 – 22, 2024, Springer. https://link.springer.com/chapter/10.1007/978-3-031-76273-4_16.
  • Partha Ghosh, Takaaki Goto, Soumya Sen, Taxicab Geometry Based Analysis on Skyline for Business Intelligence, International Journal of Software Innovation, Volume 6(4), 2018. ISSN: 2166-7160, 2018. https://doi.org/10.1109/ICRITO.2018.8748517

Problem Description:  Traditional data warehouses often struggle to support real-time business intelligence due to data latency and integration complexity. With businesses operating in fast-paced environments, decision-makers need real-time access to integrated, clean, and processed data. The goal of this research is to provide a framework for real-time business analysis using a virtual data warehouse that can seamlessly query and analyze distributed and heterogeneous data sources without physically consolidating them, ensuring both speed and scalability.

Focus of Research:

  • Design a real-time virtual data warehouse for business intelligence.
  • Faster query processing and decision making.

Publications:

  • Partha Ghosh, Deep Sadhu, Soumya Sen, A Real-Time Business Analysis Framework Using Virtual Data Warehouse, The International Arab Journal of Information Technology, Volume 18, No. 4. ISSN: 1683-3198, 2021. https://10.34028/18/4/11
  • Partha Ghosh, Leena Jana Ghosh, N.C. Debnath , Soumya Sen, Reducing Bullwhip Effect in Distributed Supply Chain Management by Virtual Data Warehouse and Modified-PROPHET, Springer International Conference on Computational Intelligence and Computing, Jhansi, India, 2021. https://link.springer.com/chapter/10.1007/978-981-16-3368-3_21

Problem Description: The integrated model for Personalized Health Monitoring and Blood Donation Management requires a system that collects real-time data from wearables, health records and lifestyle inputs. Using machine learning, it must analyze health patterns, predict risks and generate personalized alerts and reports. The system should feature an intuitive interface and ensure data privacy compliance (e.g., HIPAA/GDPR). Simultaneously, it must support data-driven planning of blood donation camps by analyzing demand, donor trends and regional needs. It should manage donor profiles, predict shortages, and optimize blood inventory distribution. Scalability, interoperability and efficient handling of large datasets are essential for system effectiveness.

Focus of Research:

  • Build a personalized health monitoring system using machine learning.
  • Forecast blood demand with optimize blood unit inventory and reduce wastage.

Publications:

  • Partha Ghosh, Takaaki Goto, Leena Jana Ghosh, Giridhar Maji, Soumya Sen, A Novel Approach to Organize Blood Donation Camp and Blood Unit Wastage Management, International Journal of Software Innovation, Volume 12(1), ISSN: 2166-7160, 2024. https://10.4018/IJSI.333517
  • Partha Ghosh, Takaaki Goto, Leena Jana Ghosh, Soumya Sen, Scientific Organization of Blood Donation Camp through Lexicographic Optimization and Taxicab Path Computation IEEE International Conference on Software Engineering Research, Management and Applications (SERA 2023), Orlando, USA, 2023. https://10.1109/SERA57763.2023.10197789
  • Siuli Sarkar, Trisa Maity, Elisha Mitra, Takaaki Goto, Ankur Bhattacharjee, Partha Ghosh, CureCast: A Personalized Health Monitoring Model Utilizing Machine Learning Algorithms, Accepted for publication in 29th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD2025-Summer I), 2025, Busan, South Korea.

Student Projects:

Title: CureCast: A Personalized Health Monitoring Model Utilizing Machine Learning Algorithms

Students: Siuli Sarkar, Trisa Maity, Elisha Mitra

Supervisor: Dr. Partha Ghosh (CSE Department)

Year: 2025

Problem Description: Student dropout is a critical concern for academic institutions, impacting both institutional reputation and student futures. Traditional dropout prediction models often lack accuracy due to insufficient feature extraction and outdated analytical techniques. There is a pressing need for an intelligent, data-driven system that can autonomously predict at-risk students using historical academic, behavioral, and socio-economic data. A data-driven model is required that can identify complex non-linear relationships and generate timely alerts for intervention to minimize dropout rates.

Focus of Research:

  • Predict student dropout prediction. 
  • Analyze academic and socio-economic data for student dropout risk.

Publications:

  • Partha Ghosh, Arnab Charit, Hindol Banerjee, Debanwesa Bandhu, Agniv Ghosh, Ankita Pal, Takaaki Goto, Soumya Sen, DropWrap: A Neural Network based automated model for managing student dropout, International Journal of Networked and Distributed Computing, Vol. 13 (1), Springer, 2025. https://link.springer.com/article/10.1007/s44227-025-00058-z
  • Partha Ghosh, Arnab Charit, Hindol Banerjee, Debanwesa Bandhu, Agniv Ghosh, Ankita Pal, Takaaki Goto, Soumya Sen, A machine learning based automated model for managing student dropout, 22nd IEEE  International Conference on Software Engineering, Management and Applications (SERA 2024), May 30-June 1, 2024, USA. https://ieeexplore.ieee.org/document/10685621 .

Problem Description: The increasing availability of structured and unstructured data across domains presents an opportunity to leverage data analytics for solving real-world problems. This research initiative aims to develop data-driven models that address challenges in sports performance evaluation, healthcare diagnostics, agricultural sustainability, and personalized career guidance. The student projects cover a wide range of problems—from ranking cricket players and predicting football match outcomes, to detecting plant diseases, predicting strokes, and recommending jobs—demonstrating the versatility and impact of machine learning solutions.

Focus of Research:

  • Sports Analytics: Designing performance-based ranking systems and predictive models for match outcomes using advanced Machine Learning techniques.
  • Healthcare Analytics: Building predictive models for early diagnosis and risk assessment of health related issues, such as stroke prediction, etc.
  • Agricultural AI: Applying image processing and classification techniques to detect crop diseases at early stages. Besides, investigating the interrelationship of weather parameters and crop yield for better forecasting.  

Publications:

  • Biswaranjan Das, Nayan Ranjan Das, Bappaditya Mondal, Ratul Sur, Sushmita Paul, Basudha Das, and Sutanu Maity, An Empirical Study of Machine Learning Techniques for ODI Bowler Performance Evaluation, 2024 4th International Conference on Computer, Communication, Control & Information Technology (C3IT), pp. 1-6. IEEE, 2024. https://doi.org/10.1109/C3IT60531.2024.10829477
  • Nayan Ranjan Das, Ankur Konar, Imon Mukherjee, and Goutam Paul,  Unlocking Bowling Performance Insights through Sports Analytics, 2024 6th International Conference on Communication and Intelligent Systems (ICCIS). Springer, 2024. (Accepted and Presented)
  • Nayan Ranjan Das, Ankur Konar, Imon Mukherjee, and Goutam Paul, A complex network analysis approach to compare the performance of batsmen across different formats, Knowledge-Based Systems 284 (2024): 111269. https://doi.org/10.1016/j.knosys.2023.111269
  • Nayan Ranjan Das, Imon Mukherjee, Anubhav D. Patel, and Goutam Paul, An intelligent clustering framework for substitute recommendation and player selection, The Journal of Supercomputing 79, no. 15 (2023): 16409-16441. https://doi.org/10.1007/s11227-023-05314-z 
  • Nayan Ranjan Das, Imon Mukherjee, Goutam Paul, and Ratna Priya, A multiple criteria decision making approach for ranking cricket captains, 2023 IEEE Guwahati Subsection Conference (GCON), pp. 1-8. IEEE, 2023. https://doi.org/10.1109/GCON58516.2023.10183420
  • Nayan Ranjan Das, Subhrojit Ghosh, Imon Mukherjee, and Goutam Paul,  Adoption of a ranking based indexing method for the cricket teams,  Expert Systems with Applications 213 (2023): 118796. https://doi.org/10.1016/j.eswa.2022.118796 
  • Rahul Mili, Nayan Ranjan Das, Arjun Tandon, Saquelain Mokhtar, Imon Mukherjee, and Goutam Paul, Pose recognition in cricket using keypoints, 2022 IEEE 9th Uttar Pradesh Section International Conference on Electrical, Electronics and Computer Engineering (UPCON), pp. 1-5. IEEE, 2022. https://doi.org/10.1109/UPCON56432.2022.9986481 
  • Nayan Ranjan Das, Ratna Priya, Imon Mukherjee, and Goutam Paul, Modified hedonic based price prediction model for players in IPL auction, 2021 12th International Conference on Computing Communication and Networking Technologies (ICCCNT), pp. 1-7. IEEE, 2021. https://doi.org/10.1109/ICCCNT51525.2021.9580108

Student Projects:

  • Title: Innovative Data Analytics for Excellence: A Machine Learning Based ODI Bowler Ranking System
    Students: Sushmita Paul, Ratul Sur, Sutanu Maity and Basudha Das
    Supervisor: Dr. Nayan Ranjan Das (CSE Department)
    Year: 2024
  • Title: A Data-Driven Framework for Football Match Result Prediction Using Innovative Machine Learning Techniques
    Students: Anik Chowdhury, Pritika Bhar, Anubhav Mandal, Diptangshu Chowdhury, Kanika Acharya
    Supervisor: Dr. Nayan Ranjan Das (CSE Department)
    Year: 2025. 
  • Title: Revolutionizing Agriculture:-Machine Learning Based Plant Disease Detection
    Students: Sonu Kumar, Prashant Kumar, Sachin Kumar Mahato, Ashwarya Kumar Prince, Yubraj Singh
    Supervisor: Dr. Nayan Ranjan Das (CSE Department)
    Year: 2025 
  • Title: StrokeSense- Machine Learning Solutions for Predicting and Detecting Brain Strokes
    Students: Arpan Chatterjee, Bidisha Chakraborty, Debisha Halder, Hrishav Chatterjee, Rupam Mukherjee
    Supervisor: Dr. Nayan Ranjan Das (CSE Department)
    Year: 2025 
  • Title: JOBCHAZZER
    Students: Joydeep Roy, Debajyoti Roy, Krishnendu Ghosh, Shreyasi Chowdhury, Nilayan Samanta;
    Supervisor: Dr. Nayan Ranjan Das (CSE Department)
    Year: 2025 
  • Title: SafeRoute
    Students: Prithwish Kundu, Samannway Sil, Suchetana Mukherjee, Srijan Mukherjee, Avik Banerjee
    Supervisor: Dr. Nayan Ranjan Das (CSE Department)
    Year: 2024

Problem Description: This research proposes an enhanced sales forecasting model that integrates customer sentiment from textual reviews to improve prediction accuracy. Traditional forecasting relies on integer-based customer ratings, which often leads to overrating due to the absence of decimal values. To address this, VADER sentiment analysis is applied to customer reviews to compute satisfaction scores and tune original ratings. These tuned ratings are combined with forecasting models such as ARIMA, SARIMA, and LSTM. Experiments on the Amazon dataset demonstrate significant improvements (10%–96%) in forecasting accuracy across various products, offering a more reliable and customer-centric approach to business growth predictions.

Focus of Research:

  • Inaccurate Customer Ratings – reviews or scores that don’t truly reflect a product or service’s quality, often caused by bias, misunderstanding, fake reviews, or limited user experience.
  • Low Accuracy in Sales Forecasting – predicted sales figures deviate significantly from actual sales, often due to poor data quality, incorrect assumptions or unpredictable market conditions.

Publications:

  • P. Ghosh, O. Samanta, T. Goto, and S. Sen, Sales forecasting of overrated products: Fine tuning of customer’s rating by integrating sentiment analysis, IEEE Access, vol. 12, 69 578–69592 (SCI, IF: 3.4), 2024. https://10.1109/ACCESS.2024.3402133

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